Advertising and Sales Promotions In The Internet Essay Example for Free

Advertising and Sales Promotions In The Internet Essay Marketing has been one of the most significant gainers from the Internet revolution. Internet has been applied by marketers both as a medium as well as a product. Marketing has deployed it for communication of information, distribution of some of its products and for receiving payments from the customers. Internet based marketing plays a vital role in the exchange process. Internet marketing term became popular when computers started getting used in marketing extensively. Earlier, computers were used more for storing, processing and reporting of various marketing related information. But, with the entry of Internet the online data handling possibilities have virtually exploded the use of computer. This application has multiplied the use of computers faster among communities. Internet marketing profitably reinforces the concepts of marketing with the power of internet. It strengthens the existing delivery of marketing outputs and also opens newer avenues of marketing which were not possible to achieve before the arrival of internet. A marketer today can keep track of millions of customers simultaneously, segment them online, offer customized products to individual customers, fix different prices, provide varying contents and styles of information and deliver the products through appropriate modes of distribution to each of these customers. The details of such transactions and the characteristics of each of these customers can be stored for their dynamic utilization in future marketing opportunities with the customers. Estee Lauder’s anti ageing product ‘Advanced Night Repair Concentrate’   is able to make inroads in the customers mind. Internet will function as the medium for promoting the product.   Advertising and Sales Promotions: Like products and prices, customization of advertising and promotion are very much possible in internet marketing. Besides customization, the customer is contacted when he is giving, full attention to the computer screen. In fact, when a customer views any site he has done so after deliberate and conscious effort and choice. This increases his commitment to the message that he is viewing on the internet. Advertising generates a hierarchy of impacts like creation of awareness, interest, desire and action on the consumer. Different media are found to be better suited for certain kinds of impacts out of this hierarchy. Internet has been found to be amenable to finer tuning for most of these impacts. As a result, it is possible to better transport the customer from one level of impact to the next higher one and do so more quickly. The combination of this factor with the feature of individualization makes the output very powerful one. Besides this, the measurement of each of these impacts are also possible more easily and online. The promotions on internet can also be customized in a similar way. The internet marketing model suggests that commerce follows content and community. Since the internet phenomenon has occurred like an explosion there had been quite a rush to build up communities in the competitive environment. In this rush, many of the marketers tried to buy prospective customers into their communities net by offering a variety of incentives. This has caused internet marketing effort to be seen as overloaded with freebies in the form of consumer promotions. Personal Selling: The advantage of mass personal selling is made possible through internet for both customers and the marketers. Anti aging is a consumer product so Estee Lauders can get the maximum benefit by penetrating in this stream. The customers can identify the optimum provider for his unique sets of needs. Customer can also arrange for updating himself in the precise area of his interest although from the most extensive sources of information possible. The marketer can also store the historical data of individual persons and their behavior. These data can be then processed with the help of data mining and marketing decision tools. These data are utilized to provide solutions to the customers needs on an online and individual basis. The product can be configured exacting to the individual customer’s needs at the price and with a payment mechanism most convenient to him. The information and the persuasive appeals can also be tailor made for the individual customer. He can be reminded or provided with additional services as per his specific requests and all these information can be utilized in the design of next round of offering to him. This kind of individual personal service when offered on continuous basis becomes service to the customer of significant commercial value. Publicity:   Internet marketing has the capability of viewing existing customers through a wide variety of angles and compares the efficacy of each of these views. Various data mining tools available today are employed to do this job. They mainly utilize the processes of sorting, clustering and association seeking among the consumer characteristics. The history of the customer behavior in terms of past transactions and internet viewing generate rich data for this purpose of publicity automatically. Such data are often supplemented with the offline data collected through alternative sources. The customer segments created with such methodologies can have the advantage of being more dynamic because they can be created through online databases, more insightful because of the use of more powerful clustering and association seeking techniques and customers themselves selecting into a segment of mass market. On the other hand, the customers become empowered to scan much larger canvas of market and bargain for their purchasing power with a larger base of marketers. The customers can also create a large pool of knowledge by online sharing knowledge of their experience based knowledge among their peer customers. The interactivities gained by both marketers and customers have .the potential of unleashing very high levels of energy in the marketplace restricted only by the creative limits of the market players. Public Relation: The advantage of mass customization is made possible through Internet for both customers and the marketers. The customers can identify the optimum provider for his unique sets of needs. Customer can also arrange for updating himself in the precise area of his interest although from the most extensive sources of information possible. The marketer can also store the historical data of customers and their behavior. These data can be then processed with the help of data mining and marketing decision tools. These data are utilized to provide solutions to the customers needs on an online and individual basis. The product can be configured exacting to the individual customer’s needs at the price and with a payment mechanism most convenient to him. The information and the persuasive appeals can also be tailor made for the individual customer. He can be reminded or provided with additional services as per his specific requests and all these information can be utilized in the design of next round of offering to him. This kind of customization when offered on continuous basis becomes service to the customer of significant commercial value. Placement Of Product: Internet marketing is seen as attacking on the length of the distribution chain particularly the information flow related ones, much more efficiently and instantaneously. As a result it is often possible to reorganize the distribution chain at the cost of its length. The span of control can also increase considerably as many of the control related processes can be transferred to the computer. The saving in costs due to these effects is often considered as the most important contributions of internet marketing. The increased availability of distribution related information also causes information overload to the consumers. A new category of channel members, called infomediaries, have also emerged. These infomediaries primarily consolidate the relevant information about the availability of the products and pass them on to the consumers after suitably repackaging them. Besides pure infomediaries, the existing distributors do also rebundle their services after integrating the online and offline elements of their services. Internet also enables online distribution of digitized products. This helps in extending pinpointed reach to a large number of customers, eliminating the lead time between ordering and delivery, reducing the inventory requirements and smooth organization of transaction related data processing. Conclusion In the era of globalization, with marked technological strides has   revolutionized the exchange process of buying and selling of products on the Internet.   Internet marketing is a worldwide phenomenon.   Internet marketing has made inroads as the emerging mode of buying and selling of products to specific target groups with fast changing needs, preferences and life styles. Estee Lauders has the huge potential of promoting the anti aging product through internet. References Philip Kotler (2002) Marketing Management , Prentice Hall New York Charles F.,(2002) Internet Marketing, Wiley Publication Flippo Edwin B., (2001) Marketing Channels, McGraw-Hill. J Taylor Sims, J. Robert Foster, Arch G. Woodside.(1998) Marketing Channels: Systems and Strategies Harper and Row: New York

Little Egypt Essay -- Personal Narrative Writing

Little Egypt There is a place where not far from my hometown, which, since my childhood, still holds the secrets to life. It was a place where we were free. Free to do whatever we wanted to do, say whatever we wanted to say, it was our place, our river. It was a simple place, no paved or asphalt roads for the commotion of busy traffic, no tall buildings to block out the sunlight, no sense of time to feel rushed or anxious, no effects from the outside world. It was a beach on the coast of Lake Sakakawea called â€Å"Little Egypt.† I grew up on a small farm just east of Williston, ND, which is located on the far western side of the state. This area of North Dakota is well-known for its beautiful badlands and rolling hills of buffalo grass. Most popular, is the great Lake Sakakawea with its luscious landscapes and sandy beaches of plenty. Recreational areas around the lake are unlimited and always welcoming. The lake was named after the Shoshone Indian woman who had aided the expedition of Meriwether Lewis and William Clark of 1805. The purpose of the expedition was to map the unknown area of the Missouri River and find a possible water route for trade and travel to the Pacific Ocean. Soon settlements were constructed within the valleys of the Missouri River. â€Å"Energy sources beginning with hydropower, and later lignite fired generating plants, came into being in the 1940’s and began with the federal government’s construction of Garrison Dam on the ‘Big Bend’ of the Missouri† . The length of the dam expanding over 2 miles had multiple purposes. Farmers downstream were provided with flood protection, the Lake of Sakakawea was formed providing many recreational purposes f... ... a little tired from the events of the day, but we would always leave Little Egypt fulfilled. It never really had to be the sandy beaches at Little Egypt, it was just being together with my two best friends. That was all that mattered. Time stood still when we were together, ten minutes for us three was two hours for the rest of the world. Where did all the time go, I’m not really sure. I am sure that those days at the Little Egypt with Leslie, Becca, and my brothers were some of the best days of my life. Looking at our society and my busy life filled with tests, deadlines, work schedules, and demands for my time coming at me from every direction, I almost with I could go back to that place where time and concerns for the outside world were of little or no consequence. How I love to remember, to relive the memories of my adolescence. My world was perfect then.

Thomas Paine Common Sense

Common Sense is a document written by Thomas Paine who strongly advocates the urgency to have the colonies become an independent nation. He argues, that the nation has to break ties from the evils of Britain, in order to have an established society. On the surface, the document would seem to hold the ideas of freedom and democracy, but upon examining it closer, I believe that it was all propaganda, that was only to benefit a small elite group. Thomas Paine’s argued that under Britain’s rule, no one would ever benefit in society because it was made up of a monarchy. He felt that Britain had been fed enough, and that it should be put to a stop immediately. Neglect on the part of Britain was the only positive and negative aspects, that took place because of the following reasons. A sad and negative outcome because, the colonies were able to fend for themselves while Britain enriched herself while neglecting her people. The positive outcome was that colonies showed independence, by being able to sustain a comfortable lifestyle without Britain’s assistance. Most important, the laws of Britain were no longer able to address the people a new nation had emerged made up of many different backgrounds and religions. Paine continues his arguments by stating to the colonists, to think of why they left in the first place. If all was well back home, why did some many leave if it was all okay. He makes it clear that no one left voluntarily, but for an urgency to better themselves. Of course, we can not forget that some left for religious freedom but most left because, opportunity was available. Also, he felt that the colonies were already exercising their beliefs and ideas, because they exercised their freedom by making new laws and implying them to all. Profit was also another motive, having a free port that would enrich the lives of those who lived in the new independent nation.

Columnar Transportation - Free Essay Example

Sample details Pages: 1 Words: 252 Downloads: 3 Date added: 2017/09/23 Category Advertising Essay Type Argumentative essay Did you like this example? Columnar Transposition Introduction The Columnar Transposition cipher is very simple and easy to implement cipher. It is a transposition cipher that follows a simple rule for mixing up the characters in the plaintext to form the cipher text. How it works In a columnar transposition, the message is written out in rows of a fixed length, and then read out again column by column, and the columns are chosen in some scrambled order. Both the length of the rows and the permutation of the columns are usually defined by a keyword. * Uses a two dimensional array Text is placed in rows * Columns are transposed * Columns are read out as ciphered text What advantages and disadvantages does it have Columnar Transposition Advantages * The columnar transposition technique of encryption is easy to understand and implement but still complex to break by brutal force attack or cryptanalysis. * Columnar transposition method get enhances as the key size is increased and by re applying the same te chnique. * The hacker or the intermediate person cannot break this code unless otherwise he knows the method. Diffusion * Immunity to insertions * Impossible to decrypt the encrypted cipher text without the knowledge of the key and the length of it and the no. of columnar transpositions that were made. Columnar Transposition Disadvantages The strength of stream cipher * Speed * Error propagation * Slowness of encryption * Sensitive to lost or increased characters What impact does it have on the cryptographic models of today Why it is important Example How to construct a columnar transpose Destruction Don’t waste time! Our writers will create an original "Columnar Transportation" essay for you Create order